E-Mail and Word-of-Mouth: Connect with Your Best Customers
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Binding: Digital Format: Download: PDF Number Of Pages: 28 Publication Date: 2006-09-01 Release Date: 2006-09-01
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Attention: Marketers, Advertising Agencies, Portals, Web Publishers, Online Retailers, Large Corporations and SMEs. The E-Mail and Word-of-Mouth report analyzes why e-mail is such a pervasive, persuasive, personal and powerful marketing channel - and why, for most businesses, its potential remains largely untapped. The fundamental purpose of e-mail marketing is to enhance a company's relationship with its customers and to draw in new prospects. That might mean direct response sales messages, couponing, building brand mindshare, e-newsletters, service messages about packages shipped or funds available in bank accounts and driving traffic to a company or brand Web site. More and more marketers are using e-mail to join the conversations among consumers—word-of-mouth—and blend their marketing messages seamlessly into today's burgeoning consumer-generated content, blogs, social networks, video and other related media. Key questions the "E-Mail and Word-of-Mouth" report answers: To what extent does e-mail list segmentation increase word-of-mouth effectiveness? Which comes first, an effective e-mail list or word-of-mouth that builds such a list? Why do many e-mail marketers ignore such viral basics as inserting a forward-to-a-friend link in their messages? How can e-mail marketers use word-of-mouth to increase deliverability? At what point should marketers give up control in order to encourage true word-of-mouth among their customers and prospects? And many more eMarketer Reports—On-Target and Up-to-Date The E-Mail and Word-of-Mouth report aggregates the latest data from marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart, forward-thinking business decisions.
