Binding: Digital Format: Download: PDF Label: IRM Press Manufacturer: IRM Press Number Of Pages: 296 Publication Date: 2005-11-30 Publisher: IRM Press Release Date: 2005-12-15 Studio: IRM Press
Spotlight customer reviews:
Customer Rating: Summary: Excellent overview of mobile e-business Comment: The rise of the Internet and e-commerce has, over the past decade, dramatically change the business models and basic assumptions of practically every business organization in the developed world. Today, mobile/unwired business is roughly at the same stage of development that e-commerce was 10 years ago. What is the current state of the art in unwired business, and where is it headed? Will it become a as large a transforming force as e-commerce before it did? The book Unwired Business, by Stuart Barnes and Eusebio Scornavacca, is an excellent starting point for answering these questions. The book's rich, illustrative set of case studies provide many insights for both managers and researchers to better understand the new and emerging world of mobile e-commerce.
Unwired Business: Cases in Mobile Business provides a source of high-quality, practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business. The selected case studies are both good examples of wireless and mobile solutions and classical cases of multiple areas of common development. Unwired Business: Cases in Mobile Business presents how these emerging technologies can help businesses create a strategic advantage in the market, typically by becoming more efficient, effective and profitable. The examples provide ideas and points of reference for managers who seek to devise and implement mobile applications for business advantage. In particular, this book is useful for managers that would like to better understand the implications of wireless and mobile technologies for today’s organizations.
