Binding: Magazine First Issue Lead Time: 6-10 Format: Magazine Subscription Issues Per Year: 45 Label: Nielsen Company Magazine Type: Trade magazine Manufacturer: Nielsen Company Number Of Issues: 45 Publisher: Nielsen Company Studio: Nielsen Company Subscription Length: 365
Customer Rating: Summary: Good weekly for those in the biz... Comment: Recent articles covered everything from formerly hot brands being brought back to life; court rulings; pro sports stars as spokespersons; etc., Good weekly round-up for advertisers and marketers.
Covers top brands and marketing executives. Reports on new spending, promotions and marketing services locally, nationally and globally. Monitors marketing strategies in all major product categories. Emphasis on campaigns, including interactive and online marketing.
