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Enabling B2B Marketplaces: The Case of GE Global Exchange Services

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Binding: Digital Format: Download: PDF Label: Idea Group Publishing Manufacturer: Idea Group Publishing Number Of Pages: 23 Publication Date: 2002-11-11 Publisher: Idea Group Publishing Release Date: 2002-11-13 Studio: Idea Group Publishing
Editorial Reviews: This case provides an overview of the B2B segment of the e-business industry and explores how B2B e-commerce functions. Additionally, the case describes an in-depth example of how to analyze a specific industry and offers an example of how to identify keys of success for a company, GE Global Exchange Services (GXS). The case also describes how an organization can identify opportunities and threats in its industry and analyze competitive market situations.