Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Customer Rating: Summary: Must Have... Comment: If you want to become a master at marketing this is one of the books that you must have in your collection. Its very easy to understand because Joseph Sugarman tells you how to do it and gives you an example to make sure you understand. This book can be applied to marketing any type of business online and offline. He covers all areas in advertising from small businesses to big businesses. Customer Rating: Summary: Adweek Copywriting Handbook is the updated version of Advertising Secrets Book Comment: I ordered Advertising Secrets from our state library system because it is out of print and I didn't want to spend the high prices from the resellers. When I received it, I realized it is an exact copy of The Adweek Copywriting Handbook by Joseph Sugarman which IS in print and is sold for about $39 here at Amazon. The "Adweek" version is word for word the same except for a slight mention of the internet to update the book and a change of title. So don't waste your money trying to get the out of print version. Just go to The Adweek Copywriting Handbook and you'll have a replica of "Advertising Secrets". Customer Rating: Summary: Sugarman Learned On His Own Dime Comment: And that is what makes this book so good.
Sugarman never did much writing for other people.
He wrote to cover his payroll and build his own
business - risking Millions of dollars a year,
OF HIS OWN MONEY, to test his ideas.
He confesses he lost more often than he won but
when he wrote a winner he sometimes won big. Along
the way he learned harsh truths about business.
He's not only a gifted and original copywriter,
he's a shrewd business strategist - Sugarman
promoted electronic gimmicks and gadgets that
would get severely devalued as new technology came
along, sometimes in a matter of months - so he's
particularly relevant to writers and marketers
in the "internet marketing" niches today, where the
novel and hypey often carries the day.
I read Sugraman's ads when I was a kid and also
Drew Kaplan's (when will that Masked Man write
a book?) and was transfixed. Still later in I
discovered J. Peterman's catalogs.
I got started writing copy for my woodworking business
before I lost interest in the long hours and physical
grind of production. Writing copy later became the
keystone to my success online - and Sugarman was the
first copywriting "bible" I acquired.
I wouldn't actually recommend this book as the first one
you read - it's about marketing and the mail order business
as much as it is about psychology and copywriting... so
it doesn't cover salesletter structure in a way that will
be useful to everybody just starting out... unless you
sell gadgets like Sugarman did. I'm not saying he is not
a master because he clearly is - just that there are other
books you might want to read first like Victor Schwab's
excellent book.
Customer Rating: Summary: Joe is AMAZING! Comment: I have never been so impressed by a copywriter
like I have been with Joe. I saw him speak a long
time ago at a Mark Joyner event and bought this
book. I have had it by my side ever since.
I couldn't recommend it enough!
Matt Bacak
Author of Secrets of the Internet Millionaire Mind
and The Ultimate Lead Generation Plan Customer Rating: Summary: Buy this book Comment: Of the dozens of books I have read on the subject this one is the only one that I feel was well worth the purchase price.
