Customer Rating: 
Summary: If you are selling information, this is a great manual !
Comment: If you are selling information by direct mail - manuals, brochures, designs, books - this is MUST HAVE BOOK! Most of the examples are from Author's own experience, but this should be considered a strong point of the book, not a weakness - providing the author is truthful. He shows you what worked and what did not work for him, and it is up to you to extrapolate his experiences to your own situation. I bought my copy at second hand markets for AU$2.00 one morning when the sun was really shinning. Even at the full price the value of this info could be immense! Go for it!!!
Customer Rating: 
Summary: I don't know about this one...
Comment: I see these great reviews to this book and wonder if we read the same book...I wasn't impressed with this book at all. I never give this low of rating but I felt I totally wasted my money and gained nothing from the book.
Like the other reviewers say full of other mail order campaigns. That is right, most of the entire book. If you are looking for ideas as what to see then maybe that can help you. If you already know what you want to mail order I didn't see where this book helped at all. The book is full of photocopies of others campaigns and I got absolutely nothing out of the entire book that helped, enthused or motivated me at all.
Customer Rating:
Summary: Melvin Powers Is A Gifted Author & A Class Act
Comment: "How To Get Rich In Mail-Order" is an incredible source of examples, knowledge and inspiration from a man who has been successful marketing several products through mailorder. I'm not sure why one of the reviews on this book states that Mr. Powers doesn't spend much time on "How To". I believe that this book does provide you with exactly that.
You are not provided with a step by step process because the product that you may want to market and your audience will be different then mine - but the author gives you everything you need and prompts you with thought provoking questions and exercises.
You are also provided with suggested reading to maximize your own mailorder campaign.
You can't go wrong with this book. I devoured it in two nights and at the end of my read, I picked uo the phone and called Melvin Powers. Guess who answered the phone? His wife. She passed me to melvin who appeared to be in his kitchen.
He really does run a million dollar company out of his home. Now I do too. Thanks Melvin.
Steal this one if you have to. It's top of the line.
Customer Rating:
Summary: As an author, I found this book invaluable....
Comment: Im JB Stevenson and I have to admit that Mr Powers has been germain to my success as an author and mail order entrepreneur. I used his street savy and implemented many aspects into my own venture, creating a successful INTERNET mail order business. His book also helped me write my book, "Building An Internet Based Mail Order Business First Class" (ISBN 0-9666403-0-6). If you think you want to go into the "mail order" business, take it from someone who has been there and done that, do not begin without his book. JB.
Customer Rating:
Summary: Provides good examples of successful mail order campaigns.
Comment: A good historical review of successful mail order campaigns. Contains a lot of print advertising examples with some background information about the sales it generated and the company behind it. Does not really spend a lot of time showing you "How to".
