Trademark: Legal Care for Your Business & Product Name

Average Customer Rating:

Binding: Paperback
Dewey Decimal Number: 346.730488
EAN: 9780873379458
ISBN: 0873379454
Label: NOLO
Manufacturer: NOLO
Number Of Items: 1
Number Of Pages: 336
Publication Date: 2003-04
Publisher: NOLO
Studio: NOLO

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Spotlight customer reviews:

Customer Rating:

Summary: book review trademarks
Comment: Perfect book to explain trademarks in simple, easy language. Now I feel like i really understand it. GREAT book!

Customer Rating:

Summary: Step by step trademark application
Comment: I needed a book that not only explained trademarks, the different types and rules and regulations, but also up-to-date step-by-step instructions on how to apply for one. This book was perfect - even has current screenshots from the US gov trademark website. I read the book in 2 evenings, followed the instructions, and currently have a pending trademark. Saved me over a thousand bucks in legal fees if I had a lawyer do it - and it's so simple, if you just have a little knowledge which this book provides. Well worth the very minor cost. Highly recommended.

Customer Rating:

Summary: It's all about first use.
Comment: The book helped me learn several key things about marks [names]. (1) Be the very first one to use your mark. If you don't know that you are the first one then the book will help you get started with your research. If you aren't the first one to use your mark then someone else may have superior rights and sue the heck out of you. Federal or State registration is fairly important to protect your mark but is secondary in the big scheme of things because it's all about first use. (2) Fighting somebody who is using your mark that has a lot more money than you is probably a losing deal in the long run. (3) You don't need a lawyer to register your mark. (4) If your mark has the look of or sounds a lot like another person's mark you may be in big trouble.

The book is more about how to find and keep a valid mark than about "legal care for your business and product name." The book is very helpful about the Federal registration process, especially about the proper use of disclaimers. The book falls a little short in exactly how to register your mark internationally, before or after registering in the U.S.

Customer Rating:

Summary: Good reference book for the rest of us.
Comment: Nolo Press once again did not disappoint me. I was looking for basic information about the Trademark process and they provided a description in "plain-English" that walked me through the process, defined terms, even offered some advice on how to handle disputes.

Good reference for us non-lawyers!

Customer Rating:

Summary: Good Introduction for the Non-Professional
Comment: This book is an excellent introduction to the concepts of trademarks. It's in its seventh edition, so it's been around long enough to get errors worked out and up to date enough to reflect the latest legal changes.

This book is a good introduction to trademark law. It seems to fit into two categories. If you're working for a big company (or a company that wants to grow big) use this for its information value and then go get professional trademark help from a specialist attorney.

If you're a little company like me, this is probably all that you need. For a dozen years I've owned the domain name [...]. I got a nasty letter from the attorney for Doubleday Book Clubs saying that I was infringing on their domain name of [...] and that they wanted me to stop. I wrote back to them and said that I wasn't infringing because I didn't run a book club, my pages didn't look at all like theirs, etc. I never heard from them again.

Mr. Elias, if you happen to read this, in your next edition, I'd like to see you expand Chapter 2 on domain names. They haven't replaced trademarks, but are becomming more and more important.

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Editorial Reviews:

Trademarks -- the names and symbols that identify your business, brand and products in the marketplace --are important assets that you need to choose carefully, then vigilantly protect.

With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to:

*choose distinctive marks that competitors can't copy
*search for other marks that might conflict with your own
*register your name or other mark with the U.S. Patent & Trademark Office (USPTO)

*protect your marks from use by others and maintain their legal strength
*understand and resolve trademark disputes outside the courtroom
*apply trademark law to domain names and web pages

Thoroughly revised and updated, the latest edition of Trademark provides all new information regarding the latest domain names, changes to the USPTO's electronic trademark programs, new electronic forms for various marks, new information on the Federal Dilution Act -- and much more. It also includes a new glossary of trademark terms.

Includes all necessary forms and step-by-step instructions to register a mark with the USPTO.