Customer Rating: 
Summary: Wished I waited for more recent edition
Comment: I bought this book not only for information on how to start my own gift basket business but also because it was used but in excellent condition and was dirt cheap. I figured even if it wasnt what I hoped it would be, I would only be out a very little amount of money. I sure was glad I made the decision. The book is very helpful. I only wished I waited for a more recent edition!!
Customer Rating: 
Summary: Great could have been Excellent
Comment: This book was very good I found it to be a step by step way to start a business, however, I'm not so sure it was great in helping those who need to find ways to start up their business w/out the help of others. For example I will be buying my inventory all own my own from my earnings from my primary job. I needed to find INEXPENSIVE vendors, and I just didn't get all that I expected from this book. The book is very easy to follow and gives GREAT advice and EXCELLENT motivation. Shirley is A.O.K in my book
Customer Rating:
Summary: Love it!
Comment: I bought at least 10 books when starting my business and this is the only one I actually still refer to. The Marketing chapter gave me so many ideas that never would have occured to me. She really goes into great detail about every last thing that you would need to know - from finding vendors to creating a business plan to setting up your home office. There are no design ideas or color pictures, but the "Tips and Techniques" were invaluable. I was starting from scratch as far as owning my own business is concerned, but this book walked me through every step. I'd recommend it to anyone thinking of going into this business.
Customer Rating:
Summary: This is a GREAT reference
Comment: This is a great reference, especially for those still deciding if a gift basket business is what they want to do. The web sites and businesses reference in the back of the book are diverse, and the ones I have chosen to purchase from have had excellent product and good customer service.
Customer Rating:
Summary: Good Business Information
Comment: Anyone will tell you that starting a business is a lot of preparation before getting into the acutal running of the company. This book focuses on that important fact. Any business that deals with a product to a customer should have insurance. Some people may choose this business because they think that it is inexpensive and easy to sell your product, and yes it can be that if you work hard at it but the business information presented in this book is what will help save you from yourself and lack of knowledge about running a business. While it may seem improbable that someone could sue you for food poisoning because a product you sold them made them sick, it becomes very real when you are about to lose your house and all your possessions because you were not insured. Small business insurance is probably the most important thing that someone should have if they are a sole propiertorship. This may not be good news to someone who is looking to start a business on a limited budget but it a necessity. I was impressed with all the business information that was included in this book because a lot of home based business books skip over that section and instead focus on the product. If you have the idea than you already have the product, the rest is implementation.
Get this book if you have ideas but not aware of how to run a business.
