Customer Rating: Summary: Great resource for new Avon Reps Comment: I am just now getting my Avon business started and am inspired by the history of this great company and the loyalty to the Avon reps. I highly recommend this book to Avon reps and customers. Customer Rating: Summary: A really great book!! Comment: This book has really helped me understand the history of AVON. I have been an AVON Independent Sales Representative for 2 years and this book is very informative and will help your AVON business. Customer Rating: Summary: Every Avon Lady should read this book! Comment: Calling all Avon Ladies! This book will give you a new understanding of our company, the founding leaders and the progression it has taken over the years. Every serious Avon Representative should have an understanding of this company we represent. I was wowed by the in depth information provided. I had heard bits and pieces of this history over my 25 years with Avon, but this book was able to fill in the blanks and tie it all together for me. Also a great read for any person in direct sales. If you are in Avon's leadership program, this book is a great downline gift or incentive award. Would also serve as a great testimonial to give to a prospect showing how solid this company is and it's bright future. We've waited a long time for a book with this information in it! Customer Rating: Summary: Great Idea Comment: I think it's a great idea to have some kind of knowledge in making this business a success for everyone. I never thought they would come out with a book, but if and when it comes out, I am going to read it! Great job at making something so lucrative in helping the women of today advance further!
A Winning Formula for Selling to Women Around the World
Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization-with almost five million representatives in more than 140 countries.
AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds-especially to women.
Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development.
"By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment." -Mary Sammons, President and CEO, Rite Aid Corporation
"The book is an excellent primer on how to successfully make alternative forms of distribution work." -Allen Burke, Director of Merchandising, QVC, Inc.
"The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories." -Annette Green, President Emeritus, The Fragrance Foundation
