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Home Business Resources
Money in Your Mailbox: How to Start and Operate a Successful Mail-Order Business (Small Business Series)
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Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9780471573302
ISBN: 0471573302
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 256
Publication Date: 1992-09-01
Publisher: Wiley
Studio: Wiley
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Spotlight customer reviews:
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Customer Rating:  
Summary: A lot of FLUFF
Comment: There is too much fluff added to this book. Too much "why mail order is a great business" introductory type of thing... I was hoping to read the how-to, what, when, where, get down to the business and let me decide if it is for me.
I don't like persuasion - "why you need to do this" or "why you should have a business". First, what may work for you, may never work for me. Second, it wasted my time, the reason I am buying the book is I want to know how, not debating whether I should with the writer.
If someone is still thinking whether they should have a business or not, then there are many general business books out there to read. I guess the title is very specific but the content is too general for me.
Customer Rating:
Summary: Informative
Comment: This book was a pretty good book. It gives lots of examples as what to do, and what I learned from, what not to do. Very informative and the information can be used to look back on. Lots of examples to writing classified ads as well as sales letter that will get you the responses you are aiming for.
Customer Rating:
Summary: Very Informative
Comment: This book is a good book to start off with. Im starting my own home based business and I felt like I was about ready to start after reading this. He gives you good examples of classfied ads that he has used and shows you how to write sales letters that will pull responses. He tells you what you should and shouldnt do. I will probably always refer to this book. You should also try Melvin Powers mail order books but dont try 101 Great Mail Order Businesses by Tyler Hicks.
Customer Rating:
Summary: ex cell ent, wold recommend to others
Comment: experienced writer, philospher, adult, creative, thoughtful, kind, generouse, genius, lazy, reliable, acgive, energi
Customer Rating:
Summary: AN EXCELLENT INTRODUCTION TO MAIL ORDER!!
Comment: If you are interested in mail order this book will get you off to a good start. Wilbur is honest and straightforward and illustrates his points with REAL anecdotes.The only drawback is the complete lack of any information concerning the internet and world wide web.
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Editorial Reviews:
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A treasure trove of guidance, ideas, resources and information that will lead to new horizons of money-making profits and success. Coverage includes ways to beat the competition, product-service suggestions, the latest direct mail ideas along with specific ways to upgrade direct mail profits, advice on mailing lists, opportunities in Europe with the EEC, successful techniques to emulate, helpful hints on writing ad copy, ways to save money in advertising and how to choose the right product to sell by mail.
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