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Home Business Resources


Franchising For Dummies (For Dummies (Business & Personal Finance))

 
Franchising For Dummies (For Dummies (Business & Personal Finance))
Average Customer Rating: Average rating of 4.0/5Average rating of 4.0/5Average rating of 4.0/5Average rating of 4.0/5Average rating of 4.0/5 Buy it now at Amazon.com!





Binding: Paperback
Dewey Decimal Number: 658.8708
EAN: 9780470045817
ISBN: 0470045817
Label: For Dummies
Manufacturer: For Dummies
Number Of Items: 1
Number Of Pages: 408
Publication Date: 2006-10-16
Publisher: For Dummies
Studio: For Dummies

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Spotlight customer reviews:

Customer Rating: Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5
Summary: Solid Intro
Comment: This is good for someone starting at zero as it will help move you to the next stage and provides good introductory data in a single location. But I would not recommend this book for non-beginners, nothing new for you in this book.


Customer Rating: Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5
Summary: One of the Best Franchising books ever !
Comment: This book is very very good. A broad approach to all Franchising aspects. And it brings a very useful CD with it. Very good buy.

Customer Rating: Average rating of 2/5Average rating of 2/5Average rating of 2/5Average rating of 2/5Average rating of 2/5
Summary: Oversimplified, one-sided sales pitch
Comment: I read this book from cover to cover before opening my own franchise. In hindsight, I admit that this book gave some pretty horrible advise. It doesn't give you a real sense of how to investigate a franchise, nor does it prepare you for the negotiations with the franchisor. It doesn't help you to really evaluate a franchisor nor does it explain the myriads of pitfalls that can befall a franchisee.

This book really was a light-hearted sales pitch to encourage you to buy a franchise. It doesn't really explain the advantages of running your own business sans the franchise system.

After reading this book, I was still a dummy and made one of the worse mistakes in my life when I purchased a Friendly Computers franchise.

Customer Rating: Average rating of 2/5Average rating of 2/5Average rating of 2/5Average rating of 2/5Average rating of 2/5
Summary: There must be better books on franchising
Comment: Michael Seid's extensive experience yields some useful insights and he explains many of the steps involved in franchising, but the book reads too much like advertorial and Seid spends way too much time trumpeting his own accomplishments. (Wendy's founder Dave Thomas' contributions to the book are woefully slim and including him as a coauthor seems to serve more as a marketing tool.) Franchising for Dummies would be a worthwhile addition to your library on the subject, but if you're looking for a single, objective, authoritarian source on the subject, keep looking.

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: A Must-Read for anyone considering buying a franchise
Comment: I read Franchising for Dummies before deciding to franchise my business concept, Moving Solutions. I found it helpful as a franchisor, by clarifying the issues from the franchisee's perspective and identifying the characteristics I need to look for in successful franchisees. The book's main premise --that franchising is a governed by contracts but it really about trust and relationhsips --resonates with my own values. We recommend Franchising for Dummies to every prospect who contacts us as a Must-Read before we begin the evaluation process.


Editorial Reviews:

If you want to own your business but don’t want to start from scratch, maybe buying into a franchise is the right choice for you! Franchising can be a great way to get started in small business without taking the huge risk of founding and building a company on your own. But before you jump in there’s plenty you need to know in order to make sure you do it right.

Franchising For Dummies, Second Edition gives you all the inside insight and smart advice to make sure you pick the right investment opportunity and make the most of it. Written by one of the nation’s leading franchise consultants and by the late Dave Thomas, founder of Wendy’s International, this fun, friendly guide is packed with guidance from top industry professionals. Packed with practical resources you need to succeed, this handy guide will help you:

  • Pick the perfect franchise opportunity for you
  • Find an ideal location
  • Raise the capital you need to launch your franchise
  • Manage daily business operations
  • Understand complex legal issues
  • Work and communicate with your franchisor and other franchisees
  • Read and understand a Uniform Franchise Offering Circular
  • Expand your business and buy new franchises

Full of handy resources—including sample forms and agreements and a listing of available government resources—Franchising For Dummies, Second Edition is a great way to discover a great franchising opportunity, get started, and achieve your dream of small business success and independence.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.


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