Sponsorship Seeker's Toolkit Third Edition

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Binding: Paperback
Dewey Decimal Number: 650
EAN: 9780070138605
ISBN: 0070138605
Label: McGraw-Hill Book Company Australia
Manufacturer: McGraw-Hill Book Company Australia
Number Of Items: 1
Number Of Pages: 232
Publication Date: 2008-04-04
Publisher: McGraw-Hill Book Company Australia
Studio: McGraw-Hill Book Company Australia

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Spotlight customer reviews:

Customer Rating:

Summary: A must for anyone procuring sponsorships
Comment: Being a realtive newcomer to sponsorship procurement, this book has been valuable and well used. The Sponsorship Seeker's Toolkit teaches every step necessary to make first contact, foster relationships, build a creative winning proposal, administer your proposal and prepare followup reports.
This and the two previous Sponsorship Seekers Toolkit can take a novice and teach them how to speak to sponsors confindently and knowledgably.
If you're a seasoned professional, Kim and Anne-Marie come up with such creative partnerships, you'll find yourself smiling over the common sense they inject into every chapter.
This book has taught my staff how to present proposals that will enhance multiple sponsors, thereby giving them more bang for their buck as well as making the event more memorable for the audience.
This book is a dog-eared must in my professional library.

Customer Rating:

Summary: The Sponsorship Seeker's Toolkit
Comment: This is the definitive guide for anyone looking for a corporate sponsor. It was enjoyable to read and I find myself reaching for it time and again. The concepts were easy to grasp and the tools were especially useful. It is a great source of information for beginners as well as seasoned sponsorship seekers. It's a great read and well worth purchasing.

Customer Rating:

Summary: An essential publication
Comment: Content was relevant and definitive. Great examples and templates and every aspect clearly explained and expounded where necessary. An essential piece of reading.

Customer Rating:

Summary: Excellent resource
Comment: This book is an excellent resource for anyone attempting to obtain sponsorships. It is well written and easy to follow with many useful tools.

Customer Rating:

Summary: The Sponsorship Seeker's Toolkit
Comment: This book is very useful and practical thanks to its suggestions in a matter which is at the same time delicate and fundamental. Besides it is well-organized and clear in its contents

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Editorial Reviews:

How do you improve on a 'bible'?

This comprehensive, how-to guide to securing and servicing sponsorship has been the number one best selling sponsorship book since it was first published, with everything from book reviews to personal notes from readers calling it the 'bible of sponsorship'.

This fully updated Third Edition takes the whole approach to the next level, making cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The Sponsorship Seeker's Toolkit, Third Edition is miles ahead of the rest, and following this step-by-step process the sponsorship seeker will move into a different league from the competition, to establish a sponsor relationship on a par with the world's most sophisticated. This Toolkit is full of easy-to-use tools, techniques, resources, and templates-many of them on the accompanying CD-ROM-to create a complete framework for the novice, and enhance the skills of seasoned professionals.